The Super Bowl’s biggest surprise wasn’t The Patriot’s defeat, (fly Eagles fly!) but the release of “The Cloverfield Paradox” on Netflix, right after the game. The Cloverfield Franchise has a history of unique marketing, but announcing the impending release of an entry in one of cinema’s most intriguing franchises just hours in advance is pretty ballsy.
The next film in the series however, the WW2 set Overlord will be making it’s way to theaters, according to thewrap.com. Netflix reportedly paid $5o Million dollars to Paramount for the exclusive right’s to Paradox, a hefty price tag the company might not be keen to repeat.
Paradox has so far been panned by critics, with a score of 21 on Rotten Tomatoes to most recent entry 10 Cloverfield Lane’s 90. Netflix doesn’t typically release viewership numbers, but The Super Bowl itself was viewed by 103 million people. That’s a whole lot of eyes on an ad, even if a few people got up to go to the bathroom.