Customers Are Pissed: Prime Video Adding Commercials To Their Service

December 28, 2023

Written by Kelli Marchman McNeely

Kelli Marchman McNeely is the owner of She is an Executive Producer of "13 Slays Till Christmas" which is out on Digital and DVD and now streaming on Tubi. She has several other films in the works. Kelli is an animal lover and a true horror addict since the age of 9 when she saw Friday the 13th. Email:

Brace yourselves, Prime members, because your ad-free bingeing days are numbered. Amazon’s long-dreaded email dropped, confirming that commercials will invade Prime Video starting January 29, 2024. While the email promises “limited” interruptions and continued investment in “compelling content,” the news sparked a fiery backlash, scorching social media with user indignation.

“This is it,” one disgruntled Prime member fumed on X. “Ads on Prime Video? I guess it’s time to say goodbye.” The sentiment resonated, with similar pronouncements of cancellation flooding the platform. Amazon’s attempt to soothe concerns with an unchanged Prime price tag and an optional $2.99 ad-free tier did little to quell the flames.

Remember those blissful days of uninterrupted streaming, a perk woven into the very fabric of Prime membership? Soon, your “Lord of the Rings” marathons and binge-worthy “Bridgerton” seasons will be punctuated by commercial breaks. While promises of “meaningfully fewer” ads compared to cable are tossed around, it’s hard to swallow this bitter pill, especially for those who already shelled out for what they believed was an ad-free haven.

The move aligns with a wider industry shift, with platforms like Disney+ and Hulu already featuring tiered subscriptions. But for Prime Video, with its established reputation as an ad-free sanctuary, the transition stings. Users who pay the annual fee feel doubly betrayed, their loyalty rewarded with unwelcome interruptions.

Will the promised content investment translate into more hit series and blockbuster movies? Only time will tell. But one thing’s certain: the ad-pocalypse is upon us, and Prime Video’s user loyalty faces a crucial test. Brace yourselves, folks. It’s gonna be a bumpy ride through the land of commercial breaks.

Will you be among those who will bid farewell to Prime Video, those who pay for the upgrade, or will you try to put up with the commercials? Let us know in the comments.



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