Alright, horror fiends, mark your calendars because Blumhouse is about to unleash a devilishly delightful treat! They’re bringing back a terrifying trio—M3GAN, Annabelle, and MA—to theaters nationwide for three consecutive Wednesdays as part of their annual Halfway to Halloween Film Festival. And this year, it’s going big, expanding across the country for its second, even spookier, edition! This festival, part of Blumhouse’s 15th-anniversary celebration, kicks off on Wednesday, April 30th.
A Killer Tech Upgrade
Everyone’s favorite killer AI doll, M3GAN, will be making her return to the big screen. But hold on, there’s a seriously cool tech twist this time. Blumhouse is teaming up with Meta to bring their second screen experience, Movie Mate™, to life in theaters for the first time. Imagine this: While watching M3GAN, you can interact with an M3GAN chatbot in the theater. You’ll receive never-before-seen content, fun trivia, and behind-the-scenes secrets about the movie – all in real time! It’s the perfect way to get reacquainted with our favorite homicidal AI before M3GAN 2.0, a collaboration between Blumhouse and Atomic Monster, slices its way into theaters on June 27th.
But M3GAN is just the beginning! Over the following weeks, you’ll have the chance to relive the scares of other Blumhouse and Atomic Monster favorites on the big screen. Plus, the festival promises to be more than just re-screenings. Expect sneak peeks at upcoming projects, exclusive recorded messages from the directors and stars of these iconic films, and even some surprise special appearances in select locations. You definitely won’t want to miss out on those!
Get Your Tickets Now
Tickets for this spooky cinematic event go on sale today, Wednesday, April 9th, at 9 AM PT for the following terrifying lineup:
Wednesday, April 30th – M3GAN
Wednesday, May 7th – Annabelle
Wednesday, May 14th – MA
Jason Blum, the founder and CEO of Blumhouse, is clearly thrilled about bringing the scares nationwide. “The question we always ask ourselves is why can’t it be Halloween? So halfway to Halloween brings us one step closer, and I couldn’t believe that we are going nationwide this year,” he said. In that same spirit of trying new things, we’re excited to give M3GAN fans an all-new experience in theaters from the team from Meta.”
Omar Zayat, Group Lead Entertainment, Tech, Travel & Gaming, and Auto at Meta, echoed the excitement, highlighting their history of innovation in the theatrical space with Universal Pictures. The M3GAN in-theatre Movie Mate is a first-to-market moviegoer experience. We are happy to introduce filmgoers to it through Instagram Direct and Click-to-Messenger Ads. We are thrilled to work with Universal Pictures and Blumhouse to deliver rich experiences designed to get audiences back into theatres.”
So, how does this Movie Mate™ magic work? It’s only available to you who are sitting in a participating theater. You only need to DM the Instagram account @M3GAN to kickstart the experience. The whole thing is designed to use Meta’s tech to boost that “second screen” interaction ahead of the release of M3GAN 2.0 on June 27th. What’s more is that Fandango is offering a Buy One, Get One free ticket deal for fans to revisit the original on April 30th.
Want to dive deeper into this year’s Halfway to Halloween Film Festival? You can find more info and watch for added showtimes at www.HalfwayToHalloweenTickets.com. Trust us; you won’t want to miss the chance to see these modern horror icons back on the big screen, especially with that intriguing new tech twist for M3GAN! Please get your tickets now before they vanish like a ghost in the night!
