Get ready to bring the terror home! Universal Horror Unleashed, Universal Destinations & Experiences’ first-ever, year-round horror experience, is about to unleash its terrifying collection of exclusive merchandise when the highly anticipated destination opens its doors on August 14, 2025!
After surviving the four haunted houses, I experienced the spine-tingling live entertainment. And tasted the themed food and drinks, fans can dive into the all-new retail store. This shop will completely immerse guests in a world of horror. It offers exclusive merchandise inspired by Universal’s legacy as the true masters of horror. It features four terrifying haunted houses. If you dare, you can take a piece of the horror home with terrifying collectibles dedicated to the most chilling franchises in history.
“This groundbreaking horror experience demanded an equally bold and immersive retail offering,” said Justin LaFoe, Global Parks Merchandise & Retail Officer, Universal Products & Experiences. “We’ve unearthed an all-new lineup of exclusive merchandise that celebrates the four haunted houses and Universal’s legacy as the true masters of horror. From eerie apparel and collectible curiosities to spine-chilling home décor, every piece is designed to bring the supernatural to life—and send it home with our guests.”
Here’s a look at some of the unique merchandise that will be available exclusively at Universal Horror Unleashed :
Universal Horror Unleashed Branded Gear
Want to show off your visit? You can grab a collection of apparel, drinkware, and souvenirs all sporting the Universal Horror Unleashed logo. This includes a spirited Spirit Jersey, a blood-dripping tumbler, and cool Las Vegas poker chip-inspired souvenirs.
The Texas Chainsaw Massacre
Leatherface lovers can fuel their fandom! Look for collectibles featuring his iconic chainsaw, and gear up with bloody Spirit Jerseys, retro tees, bottle openers, faux leather notebooks, and themed backpacks.
Jack the Clown
No Universal horror experience is complete without Jack the Clown! His maniacs (and fans) will die for a new collection of apparel and accessories. Expect bloody bomber jackets, cross-body bags, burlap sack beanies, and more. Collectors can also take Jack and Chance home with them as plush toys and an intricate collectible figurine of Jack.
Universal Monsters
There’s an expansive assortment of classic Frankenstein and The Bride of Frankenstein apparel and accessories. This includes blood-red lip rings, electrifying bolt rings, and a stitched-up cross-body bag. Universal Horror Unleashed-exclusive Universal Monsters apparel features Frankenstein’s Monster, Dracula, and the Wolf Man at odds with each other across a variety of clothing, jewelry, and souvenirs.
Blumhouse’s The Exorcist: Believer
The terrifying world of Blumhouse’s The Exorcist: Believer comes to life with a dedicated t-shirt, serpent-inspired pins, and items sure to send shivers down your spine.
Scarecrow: The Reaping
The popular original Scarecrow: The Reaping haunted house has also inspired a range of unique products. Look for a burlap backpack, a plush scarecrow, and creepy jewelry.
Chucky
While not directly featured in a haunted house at the warehouse, everyone’s favorite Good Guy, Chucky, is always lurking nearby! He’s represented via a zipper jacket, a hat, and a notebook donning his iconic overall pattern. Plus, there’s a vintage assortment of merchandise honoring the killer doll himself.
Guests can purchase these cross-category collections exclusively at Universal Horror Unleashed, which opens on August 14, 2025.
About Universal Horror Unleashed
Universal Horror Unleashed is Universal Destinations & Experiences’ first-ever, year-round horror entertainment experience. Its first location is set to open on August 14 at the AREA15 District in Las Vegas.
It features four themed immersive areas set in an abandoned production warehouse, plus four terrifying haunted houses: “Universal Monsters,” “Blumhouse’s The Exorcist: Believer,” “The Texas Chainsaw Massacre,” and “Scarecrow: The Reaping.”
The horror extends to the food and beverage offerings, which include themed bars and food locations serving craft cocktails and themed bites, as well as a retail location featuring unique collectible merchandise.
With a second location planned for Chicago, this new concept is part of the company’s ambition to introduce new products to new audiences in new markets, combining Universal’s deep expertise in the horror genre with next-level storytelling to deliver a truly unforgettable experience. To learn more about Universal Horror Unleashed in Las Vegas, visit UniversalHorrorUnleashed.com.
About Universal Destinations & Experiences (UDX)
Universal Destinations & Experiences, a unit of Comcast NBCUniversal, offers guests around the world the most innovative, immersive, and popular entertainment experiences. Their portfolio comprises world-class theme parks featuring the industry’s most thrilling and technologically advanced attractions, exceptional hotels and resorts, unique merchandise, games, virtual and live entertainment experiences. They utilize their extensive collection of stories and franchises – from Universal Pictures, Illumination, DreamWorks Animation, and more – to transport people to places they couldn’t have imagined, while creating memorable and emotionally fulfilling moments for people of all ages. Learn more here.
About Universal Products & Experiences (UP&E)
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation, and NBCUniversal Television and Streaming. More information is available at universalproductsexperiences.com.
