Looking to crush your 2026 fitness resolutions but need a little… motivation? If you’re currently obsessing over the new “Welcome to Derry” series or you’re a lifelong fan of the IT franchise, we found the perfect way to get moving.
The Conqueror has officially launched the IT™ Virtual Challenge, a playable horror experience where the “high score” is your own health. Whether you’re running, walking, or even Gardening, every bit of movement helps you escape Pennywise.
The Prize: A Medal Worth Screaming For
Forget those boring ribbons. This reward is a total collector’s item. The medal features Pennywise’s iconic grin, which actually slides open to reveal the Deadlights (his terrifying true form) inside. It hangs on a red balloon ribbon and comes in a custom box that looks like it was plucked straight out of the Derry sewers. This isn’t just a trophy; it’s proof you survived the summer of ’89.
CR: The Conqueror
The Journey: 89 Miles Through Derry
The challenge takes you on an 89-mile (143 km) virtual trek through the most iconic spots from the story. Start in the Barrens, where the Losers’ Club first met, and end right where they made their famous blood oath. Use the app to track your progress on a virtual map. As you log miles, you’ll “descend” into the sewers and get closer to Pennywise’s lair. Along the way, you’ll unlock seven exclusive digital cards. Each one tells the story and the deepest fear of a Losers’ Club member. Collect them all to prove you’re part of the squad.
How It Works
You don’t have to be a marathon runner to beat the clown. The Conqueror app (available on iOS and Android) syncs with your smartwatch or fitness tracker and converts almost any movement into distance. Run or walk your way through the Barrens. Yoga or Weightlifting counts toward your mileage. Even Gardening helps you move through the sewers!
Cr: The Conqueror
A Virtual Challenge with a Real-Life Squad
Signing up for the challenge doesn’t mean you’re venturing into the sewers alone! Every participant gets an invite to an exclusive, private Facebook group that is—honestly—the heartbeat of the whole experience. Words don’t really do it justice, but the vibes are incredible.
Once you’re in the “tribe,” you’ll get:
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Total Support: Connect with people across the globe who will cheer you on, celebrate your wins, and help you get back on track after a setback.
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Exclusive Loot: Unlock members-only contests, giveaways, and “Easter egg” surprises you won’t find anywhere else.
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The Invitation: As soon as you sign up, check your inbox for the link to join the community and start your journey with the rest of the Losers’ Club.
Do Good While You Face Your Fears
The coolest part? Your workout helps the planet. For every 20% of the challenge you smash, The Conqueror donates to plant a tree or stop 10 plastic bottles from hitting the ocean. By the time you finish the 89 miles, you’ll have planted five trees or saved 50 bottles!
More Challenges
If Pennywise gives you too much anxiety, they have a massive library of other themes to keep you inspired, including: Harry Potter, The Witcher, Scooby-Doo, and The Salem Witch Trials. Your first journey doesn’t have to be your last.
Ready to see if you’ll float, too? Sign up for the IT challenge today and start your journey!
