This isn’t just a perfume launch; it’s an awakening. To celebrate the release of Maggie Gyllenhaal’s radical new film THE BRIDE!, Heretic has unveiled a fragrance that captures the beautiful, messy, and “electric” essence of reanimation.
Here is a deeper look at the scent and the punk-rock epic that inspired it.
The Scent: ‘Til Death – A Fragrance Reanimated
In an era where most scents are a fleeting mist, Heretic’s ‘Til Death solid perfume is an act of anointing. Housed in a blackened silver compact, it pays homage to the clandestine glamour of the 1930s—a time when perfumes were hidden objects of seduction tucked away in velvet clutches.
The Anatomy of the Aroma
The fragrance is built like the Bride herself: a “body of contradiction” stitched together from the delicate and the macabre.
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The Flesh: Petals of Jasmine and Rose are layered like cadaverous skin.
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The Blood: Stains of Vintage Violet Leaf, Orris, and Cypriol provide a deep, earthy soul.
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The Structure: Cedarwood acts as the bone, while Frankincense provides the ethereal breath of life.
The solid perfume itself is as dark as ink, dissolving upon contact with the skin and leaving behind nothing but a haunting, intimate trail. It is reckless, romantic, and distinctly noir.
The Film: A Radical Reimagining
Arriving in theaters and IMAX, Maggie Gyllenhaal’s THE BRIDE! takes the Frankenstein’s Bride myth and drags it through the grit of 1930s Chicago. This isn’t the submissive monster’s mate you remember from the black-and-white classics; this is a force of nature.
The Story
The plot follows a lonely Frankenstein’s monster (Christian Bale) who enlists the help of the groundbreaking Dr. Euphronius (Annette Bening) to create a companion. They successfully reanimate a murdered young woman (Jessie Buckley), but the “Bride” who wakes up has no intention of playing the part of the quiet partner.
As she finds her voice, she sparks a passionate romance with the monster and leads him on a Bonnie and Clyde-style rampage through the city. Her awakening ignites a radical social movement, sending the public and the police into a total frenzy.
A Powerhouse Ensemble
Gyllenhaal has assembled a staggering cast for her second directorial effort: Jessie Buckley as The Bride, Christian Bale as the Monster. Annette Bening as Dr. Euphronius, Penélope Cruz & Peter Sarsgaard, and Jake Gyllenhaal (playing a meta-role as a 1930s movie star)
The Vibe: Visceral & Punk-Rock
Early buzz describes the film as a “visceral, punk-rock epic.” With a hard R-rating and a soundtrack featuring Florence + The Machine, it’s a bold entry into the current “monster renaissance.” It explores what happens when a woman’s voice is finally awakened and refuses to be quieted.
Get your ‘Til Death scent now so you can wear it to the theater to see The Bride! when it premieres on March 6, 2026. If you enjoy themed items and scents, consider Heretic’s Nosfertu collection.
