Heretic Announces New Collection with a Stop Animation Short Film

April 2, 2026

Written by Kelli Marchman McNeely

Kelli Marchman McNeely is the owner of HorrorFuel.com. She is an Executive Producer of "13 Slays Till Christmas" which is out on Digital and DVD and now streaming on Tubi. She has several other films in the works. Kelli is an animal lover and a true horror addict since the age of 9 when she saw Friday the 13th. Email: horrorfuelinfo@gmail.com

Inspired by the shadowed, moralistic fairy tales of the 19th century, the Rhubarb Thief Discovery Set does not merely hold perfume—it binds it. Presented in the heavy, tactile format of a collectible storybook, this volume opens to reveal six hand-tipped watercolor illustrations by artist Sam Wolf Connelly. Within these dark pages lies the gothic tale of Monsieur Lapin and his obsessive, forbidden rhubarb alchemy.

At the volume’s close, nestled into the heavy paper like relics, lie five layerable 2ml vials—including four entirely new olfactory incantations.

Heretic

The Atelier of Dismantling

Root pulled violently from the soil. Stalk severed at the joint. Resin smoked from the weeping hive. Bloom burned under the cover of a moonless night.

Each scent in this collection was born from the same shadowed atelier. A place where raw botanical materials are altered, dismantled, and reassembled. All in the name of creating a new, alluring scent.

The Art of Layering: An Ancient Conversation

In this grimoire, layering is not an act of excess, but a dialogue between elements. Long before fragrance was trapped in glass, scent was built upon the body in deliberate dance. Smoke over cold skin—heavy resin over pressed oil. In the true spirit of alchemy, transformation does not occur by erasing what came before, but unique creation through combination. When two distinct substances meet, they bleed into one another, revealing a third, secret nature. To layer these fragrances is to practice this dark art. Each perfume is an ingredient, a spoken spell, a piece of a story.

Heretic

The Grimoire of Scents

Rhubarb Thief: Features Tart Rhubarb, Sharp lemon, and Earthy Angelica.

Fourteen Carrots: Experience deep carrot Absolute, scared oud, and a dash of spiced cove.

Beekeeper: This recently released scent is a combination of warm Beeswax, married with wild honey and ancient myrrh.

Jasmine Smoke: This fragrance is a combination of Indolic jasmine, dark guaiacwood, topped with sweet tonka bean.

The Legend of Monsieur Lapin

In a modern world increasingly hollowed out by artificiality and digital phantoms, Heretic sought to create something deeply analog. Their aim is to give birth to scents fiercely tactile and entirely handmade.

To fully immerse yourself in the obsession, watch the stop-motion film detailing this mischievous rabbit’s garden thievery and his madness to capture the true, bleeding scent of rhubarb.

If you dare to venture further into Heretic’s darker corners, explore their gothic sister collections, including Nosferatu and The Bride. Take a journey to the Heretic website to claim your Rhubarb Thief Discovery Set or one of their other sultry gothic scents, candles, or body wash collections.

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