Google has released its annual Frightgeist list just in time for Halloween. This report reveals the top trending costumes, sweet treats, and spooky party foods nationwide. Pop culture figures, viral horror icons, and unexpected internet memes dominate this year’s official rankings. As a result, Americans have plenty of unique Halloween options.
Top Trending Individual Costumes
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Buddy the Unicorn
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NeeDoh
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Nikki (from Obsession)
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Agamemnon (from The Odyssey)
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Lily Love Braids (from Poppy Playtime)
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Oliver Tree
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Verity (from Minecraft)
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Carl (from Dungeon Crawler Carl)
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Disco Scooby-Doo
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Hazel Hook (from Descendants)
Popular Halloween Couples Outfits
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Disco Scooby and Shaggy
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Cyclops and Jean Grey (from X-Men)
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Nikki and Bear (from Obsession)
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JLo and Maverick (from Off Campus)
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Hannah and Garrett (from Off Campus)
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Cowboys and Angels
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Ricky Bobby and Carley Bobby (from Talladega Nights)
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WALL-E and EVE
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Woody and Bullseye
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Joe Dirt and Brandy
Festive Food and Drink Insights
Cookie dough, Jell-O, and classic candy corn dominate sugar-free sweet searches this season. Additionally, “witches brew punch” quickly became the most searched holiday drink over the past month. Meanwhile, party hosts searching for Halloween drinks often look for edible glitter to add extra flair.
Furthermore, “where can I buy dry ice” has spiked every single October since 2007. It remains one of the top overall local searches this month. Additionally, gross-out culinary creations are surging in popularity across home kitchens. Unsettling recipes like “feet loaf” and “hot dog mummies” broke out as major viral hits. Finally, home bakers are making lychee eyeballs, cinnamon roll guts, and brain cupcakes for Halloween parties.
Favorite Halloween Candy Picks
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KitKat
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Oreo Ghost
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Reese’s Halloween Candy
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Jelly Belly
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Swedish Fish
Get your Halloween on in style this year, and don’t forget to visit our Halloween section for movie and series news, killer products, and other spooky-season updates and releases! Don’t forget to check out our 2026 Halloween must-watch list, packed with new movies and series!
