NECA (National Entertainment Collectibles Association) and Target Corporation’s Haul-A-Thon, the first of its kind global collectors’ event featuring the best in exclusive figures and never before seen collectibles from NECA, Kidrobot, Chia Pet, and more has officially launched.
This four-week one-of-a-kind global collaboration between NECA and Target Corporation has begun with exclusive merchandise available at Target stores and Target.com within the US and internationally at Haulathon.com. New products will be available to purchase online every Friday at 8:00 am CST.
Haul-A-Thon’s product includes figures and merchandise featuring the Teenage Mutant Ninja Turtles, Back to the Future, Gargoyles, Hello Kitty, Elvira, Universal Monsters, Evil Dead, Bob Ross, Gremlins, and more. Haul-a-thon also features the exclusive debut of David Hasselhoff’s Malibu Dave clothing line. There are even more collectibles and figures available including Haul-A-Thon Collectible Swag Sets, as well as Kidrobot Phunnys featuring Mickey, Minnie, Kermit, and others.
Exclusives include signed variants by Howie Mandel for Gremlins, Cassandra Peterson for Elvira, Ru Paul for Chia Pet, and Kevin Eastman for Teenage Mutant Ninja Turtles.
Paired with the pop culture icons that helped inspire their creation, celebrities promoting the month-long Haul-A-Thon event include Kevin Eastman, (co-creator Teenage Mutant Ninja Turtles), Cassandra Peterson (Elvira), Howie Mandel (Gizmo from “Gremlins”), and Paul Fusco (Alf). Panel events featuring talent will be held each week and will stream exclusively on Haul-A-Thon’s social media accounts and Haulathon.com.
This exclusive licensing partnership between NECA and the Target Corporation is produced by Radical Share, a global digital marketing agency handling Haul-A-Thon’s social media, influencer, publicity, marketing, email, and eCommerce. In addition to NECA, Radical Share also represents global brands Kidrobot, Rubies, JEI, Costumes.com, and Denuo Novo.
The first of its kind, the Haul-A-Thon four-week event began Friday, March 18th, and is available at Target and Target.com in the United States and internationally at Haulathon.com, with new products dropping online every Friday at 8:00 am CST.
