Universal Announces New Products and Schedule for Midsummer Scream (2026)
Universal Pictures is officially pulling out all the stops for Midsummer Scream in Long Beach, bringing a massive, fan-first booth experience tailored specifically for horror fiends, die-hard collectors, and spooky-season addicts. Throughout the convention weekend, Universal is proving that its terrifying empire extends far beyond the silver screen and theme park gates. Attendees can look forward to exclusive merch drops, sneak peeks at Universal Studios Hollywood’s upcoming Halloween Horror Nights, photo ops, artist signings, and a packed schedule of behind-the-scenes panels. Here is everything Universal is bringing to the floor: Must-Have Merch & First-Look Reveals Convention-goers can be among the very first to gawk at—and pre-order—brand-new licensed merchandise spanning Universal’s legendary horror vault. Exclusive booth drops include: Friday, August 7: Exclusive HamiKuma pins (straight from Universal Studios Japan!). Saturday, August 8 & Sunday, August 9: Custom denim jackets from BoxLunch’s Dark Zodiac collection and Universal Monsters blind-box bag charms from Whatever! Makes You Happy. Universal Monsters Universal Monsters – Ultimate
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