Endless Highway, Endless Dread: NEON Drops New Poster for Gen Z Horror Film ‘It Ends’
If the soul-crushing terror of post-grad existential dread wasn’t enough, NEON is officially taking it to the open road. The studio is preparing to release It Ends, a striking, Gen Z “horror hangout” movie in theaters this August. To celebrate the upcoming theatrical run, NEON has unveiled a creepy brand-new official poster for the film. A Road Trip to Nowhere Written and directed by newcomer Alexander Ullom in his feature debut, It Ends follows four recent college graduates (Akira Jackson, Phinehas Yoon, Mitchell Cole, and Noah Toth) on a late-night drive that turns into an inescapable nightmare. However, the group finds themselves trapped on a sinister, sprawling stretch of highway that seemingly has no end. As the miles tick into the thousands, they develop a bizarre, routine rhythm to survive occasional attacks from nocturnal stragglers. Yet, despite the exhaustion and constant threat of danger, they keep pressing the gas pedal—driven solely by the desperate belief that something better must be
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