“Murder Your Thirst”: An Interview With Liquid Death Founder And CEO Mike Cessario
Liquid Death, what a killer name for a brand of water! Recently, Liquid Death teamed up with Netflix for Zach Snyder’s Army of the Dead (review). As part of their advertising Liquid Death released their “No Brainer,” part hat, part koozie that not only keeps your water cold but is also a hat that protects your brain from those pesky zombies. It’s a trip! I decided to dive into the brand and discovered a great company on a serious mission, to lower plastic pollution. I spoke with Mike Cessario, founder and CEO of Liquid Death, who is a former Netflix creative, to learn more about the company. Kelli McNeely: “How did Liquid Death come to be?” Mike Cessario: “Liquid Death was essentially the perfect combo of my love for music, art, comedy, and health, along with my passion and experience for pushing the boundaries of marketing and advertising to make it suck less. I was tired of all the unhealthy
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