Attack of the Rotten Tomatoes
The Sites Rotten Tomatoes ruined the summer 2017 boxoffice. The New York Times published this article on film review aggregate site Rotten Tomatoes (read here). The site has been around almost twenty years. I was first introduced to it back in 2003-2004. As the Internet gained more of a foothold, Rotten Tomatoes expanded its base; and now, according to this article, its power to influence box office performance. Sounds like those parents who subscribe to the “not my kid” mentality. Couldn’t possibly be US, it has to be the school, society…anyone but us and the bad product we made. I wrote a similar article, which could be a companion piece (here) a few months earlier when another finger pointing article on RT got some press. Can a website that amasses critical reviews have so much impact on a film’s box office performance? Hollywood spins it both ways whenever convenient. When it comes to a franchise like Transformers, the studios love
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