This Halloween, put down your device. The thing that’s really watching you isn’t under the bed; it’s glowing in your hand.
A creative project from the sleep brand Hatch is turning late-night phone addiction into a genuinely chilling faux film trailer called “Goodnight, Phone.” Starring the queen of creepy content, Kiernan Shipka (Chilling Adventures of Sabrina), the short trailer is a waking digital nightmare that mirrors the real-life horror of losing sleep to your screen.
“Goodnight, Phone” follows Ava (Shipka) as she settles into a new house. Her only comfort is the familiar, irresistible pull of her late-night scroll. But what starts as harmless binge-scrolling quickly warps into something far more sinister.
The content on her phone screen begins manifesting in real life—and it’s watching her every move. Every swipe sends her world further into chaos until even her own reflection turns against her. It’s a perfect metaphor for how easily we let digital distraction unravel our sense of reality.
The only thing in the entire house left untouched by the algorithm’s terrifying grasp? The calm, steady glow of her partner’s Hatch smart sleep clock sits peacefully on the nightstand.
Rising horror filmmaker Meredith Alloway directs this seriously creepy faux trailer. And it is set to premiere in select theaters nationwide, marking Hatch’s first appearance on the big screen. It’s a brilliant piece of genre marketing that uses relatable, modern anxieties to deliver a scare.
Watch “Goodnight, Phone,” and rest in peace tonight.
