If your summer style has been feeling a bit too ordinary, it’s high time to tumble straight down the rabbit hole. DIFF Eyewear is officially stepping through the looking glass with its enchanting new Alice in Wonderland collection. No need to fret about being late for a very important date; you can get yours now!
Far from cheap, injection-molded trinkets, each of these three premium frames is hand-cut from single pieces of high-quality acetate right in DIFF’s Southern California studio, making them as durable as they are delightful. At a delightfully reasonable $98 each, they’re the ultimate passport to Wonderland chic.
Here is a peek at the magical frames blooming in the garden:
The Alice ($98)
Curious, classic, and entirely charming. Bringing a dreamlike perspective to a classic retro shape, The Alice pairs soft curves with storybook-inspired colorways. Equal parts polished and playful, it’s made for wandering through fantastical adventures. Peer closely at the temple arm to spot a subtle golden keyhole. That’s not all; every pair comes complete with a delicate golden chain and a matching key charm.
The Cheshire Cat ($98)
Mischievous, bold, and delightfully mysterious. If your personal style leans toward riddles and playful chaos, The Cheshire Cat delivers a striking silhouette inspired by Wonderland’s most elusive resident. Look inside the frame arm to find a secret heart emblem tucked away. It’s a head-turning statement piece guaranteed to leave a lasting impression—even after the rest of you has vanished.
The Queen of Hearts ($98)
Royally oversized, unapologetic, and pure high drama. Designed for those who rule their social calendars with an iron fist, The Queen of Hearts commands instant respect with its striking contrast details and regal proportions. If you look closely, you’ll see a classic royal heart emblem is subtly stamped onto the outer arm. Glamorous and bold, it lets you rule the room without ever needing to shout, “Off with their heads!”
Seeing Well & Doing Good
Looking fabulous is lovely, but doing good in the world is the real magic. Since launching in 2015, DIFF Charitable Eyewear has worked to provide eye care to millions.
Through their partnership with Vision To Learn, every single pair sold from theAlice in Wonderland collection directly helps provide free vision screenings, eye exams, and prescription glasses to schoolchildren across the United States.
Ready to make a spectacle of yourself for a great cause? Head over to DIFF Eyewear to snag your pair—no shade, just pure Wonderland magic!
