A new era of interactive audience analytics arrives this Halloween season at film festivals and location-based entertainment centers across North America. ScareScore has officially launched its proprietary biometric entertainment platform, designed to translate real-time physiological responses into a personalized audience score.
By syncing with standard smartwatches and wearable devices, ScareScore measures physical metrics like heart rate, heart-rate variability, and subtle movement. After establishing an individual baseline, the platform tracks moment-by-moment bodily reactions as onscreen or live-action thrillers unfold. Rather than relying on traditional post-show surveys or review scores, ScareScore captures authentic, real-time physical responses. Fans can instantly compare their scores with friends, share their stats online, and see how their physical reactions rank on the global scoreboard.
Unlocking Precision Intelligence for Creators
Beyond enhancing fan engagement, ScareScore delivers actionable insights for filmmakers, studios, film festivals, and theme park operators. The platform moves past self-reported post-viewing opinions, offering creators time-coded audience intelligence that pinpoints exactly when and how viewers react throughout an experience.
Chris Anastas, Founder and CEO of ScareScore, notes that entertainment has spent over a century asking audiences for their thoughts after the lights come up. He emphasizes that an equally valuable signal emerges during the experience itself: how the viewer’s body reacts as the action unfolds.
“Entertainment has spent more than a century asking audiences what they thought after an experience was over,” said Chris Anastas, Founder and CEO of ScareScore. “We believe there is another incredibly valuable signal sitting right in front of us: what their bodies were doing while they experienced it.”
Founded at the Intersection of Tech and Horror
Technologist Chris Anastas built ScareScore with co-founder and horror producer JP Ouellette. Their combined expertise spans software technology, film production, immersive theater, and audience engagement strategies.
Horror is the ideal launchpad for the platform, offering immediate, visceral, and easily measurable physical reactions. However, the technology is engineered to scale far beyond the horror genre. Future applications will extend across theatrically released feature films, streaming platforms, theme parks, and location-based immersive entertainment.
Debut Activations and the Biometric Awards
The company’s public rollout begins during the 2026 Halloween season with select screenings and immersive experiences across North America. Attendees will enjoy participating in films and attractions as usual, unlocking their customized biometric score immediately after the event.
Additionally, ScareScore plans to launch the Biometric Awards. This new honors system will recognize movies and live experiences based entirely on real-time physiological signals, celebrating the titles that generate the strongest psychological and emotional reactions.
About ScareScore
ScareScore is the first consumer biometric reaction platform built for movies, streaming, theme parks, and location-based entertainment. By connecting personal smart devices to media experiences, it tracks heart rate shifts, physical movement, and recovery speed, consolidating those metrics into a single, shareable score.
For audiences, every physical jump or heart rate spike becomes a badge of honor on the Global Human Scoreboard. For industry creators and studios, those same physiological data points form synchronized, time-coded intelligence that reveals the true physical impact of entertainment as it unfolds. ScareScore bypasses post-show opinions to capture what viewers’ bodies actually experienced.
To learn more, visit the official ScareScore website.
