Halloween just got a whole lot better. Following last month’s explosive announcement of the partnership between Pabst Blue Ribbon (PBR) and Horror, Inc., the two pop-culture giants are cranking up the terror with a massive, limited-edition PBR x Jason Universe rollout. Everyone’s favorite hockey-masked killer is officially hijacking Fall. And he’s bringing exclusive merchandise, high-stakes retail displays, and high-energy fan activations to horror lovers across the nation.
Wearable Slasher Swag and Masked 12-Packs
Die-hard slasher fans can head over to the official PBR store to grab the newly unveiled apparel line. It features T-shirts, hoodies, hats, and sleek hockey jerseys. The merch drops alongside PBR’s viral, wearable Jason Voorhees 12-pack packaging, which instantly transforms an empty beer case into horror’s most legendary mask.
Ultra-Rare Collectibles Invade Retailers Nationwide
The mayhem rolls into accounts and retail locations nationwide with limited-edition promotional displays. Storefronts are receiving exclusive Jason standees, metal tin tackers, custom tap handles, and oversized PBR x Jason bobbleheads. Because these high-end promotional pieces are not available for standard purchase, dedicated collectors will have to keep their eyes peeled at local watering holes and retailers for a shot at scoring a piece of horror history.
New York Comic Con and The Fest 24 Nightlife Takeovers
The slasher celebration extends well beyond the store shelf with massive live events planned across two major autumn gatherings:
New York Comic Con: PBR x Jason Universe is taking over NYC nightlife with a weekend of slasher events, including an official Jason Trivia Night, a massive Friday “Jason” Cosplay Meetup, and a legendary bar crawl across the city.
The Fest 24 in Gainesville: The collaboration hits the iconic indie music festival with Jason-themed pop-ups, custom merch drops, and exclusive venue takeovers throughout the weekend.
Slasher Season Extends Past October
The killer partnership won’t disappear when the clock strikes midnight on October 31. The PBR x Jason Universe campaign will carry the Halloween spirit straight through November, featuring special activations for National Hockey Mask Day on November 1 and culminating in a final “Last Chance to Buy” event on Friday the 13th. Don’t wait, grab merch and the special Jason beer cases now. Looking for PBR events and sales? Visit its official website for the PBR finder.
Jason Universe Spreads
The Jason Universe, from Horror, Inc., is spreading everywhere this Halloween, from haunts to exclusives. Learn all about it here. Stay tuned for more Halloween news from HorrorFuel.com!
