Sam Raimi, the man behind the Evil Dead franchise, has made a new short horror film, sort of, it’s actually a commercial for Chevrolet. The horror inspired commercial will be shown in 2,300 theaters nation wide of the next six months.
“We approached the development of the Chevrolet trailer in the same way we would an actual movie – by thinking through the plot, characters and eventual outcome.” Raimi told Ad Week in a statement quoted by Bloody-Distgusting. “I’ve been in plenty of theaters where the audience is so concerned for the safety of the main characters that they call out warnings to save them. That’s what this is based on.”
The commercial poses the scenario “What would happen if someone was there to warn you that something bad was about to happen?”. The advertisement ends “With an impressive array of available active safety features, the all new 2016 Chevy Malibu and Chevy Cruze can help you avoid danger.”
