Blumhouse Revamps Iconic Motion Logo, Paying Homage To Their Classics

June 28, 2022

Written by Kelli Marchman McNeely

Kelli Marchman McNeely - Horror Fuel CEO & Executive Producer Email: [email protected]

The motion logo that has played for years in front of Blumhouse films has become iconic, but this weekend at screenings of The Black Phone, a new intro was introduced, featuring nods to some of our favorite Blumhouse films and series.



The new logo takes viewers through the Blumhouse and reveals several easter eggs from the company’s most iconic film and television series. The logo was created by design studio Elastic, by creative directors Neil Kellerhouse & Duncan Elms, in conjunction with Blumhouse CMO Karen Barragan.


“Our new logo is a fun tribute to our Blumhouse films and television series, and I’m curious to see if our fans can spot all the hidden symbols we’ve included throughout,” said Blumhouse CEO and Founder Jason Blum. “I’m thrilled we unveiled it with Scott Derrickson’s The Black Phone, so fans saw the new logo on the big screen.”


“The original Blumhouse logo holds a special place for horror fans like me, so we wanted to honor that legacy while creating something new. This new logo pays tribute to the original version and incorporates a lot of fun Easter eggs from Blumhouse films and TV series from the last decade that we think fans will enjoy the discovery,” said Blumhouse Chief Marketing Officer Karen Barragan. “It was a fun collaboration with my friend Neil Kellerhouse, and the stellar team at Elastic, who brought their own fandom and ingenuity to the work.”


“It was an honor to work for such an iconic brand and to be able to reference and pay homage to all of the great movies and shows from their catalogue,” said Elastic’s Duncan Elms. Added Neil Kellerhouse: “I feel so grateful to have worked with all the extraordinary talent at Blumhouse and Elastic. The House of Blum is full of surprises. Keep watching.”


New Logo Credits:

Design Studio: Elastic

Creative Directors: Duncan Elms & Neil Kellerhouse

Designer: Carlo Sa

Animators: Alex Silver, Savva Tsekmes, Zack Citro, Alex Braddock

Editor: Rachel Fowler

CG: Jose Limon, Joe Paniagua, Bryan Cox, Josh Dyer, Mike Bettinardi

Color Pipeline Management: Andrew Young

Associate Producer: Mitchell Fraser

Senior Producer: Paul Makowski

Deputy Head of Production: Zach Wakefield

Executive Producer:  Luke Colson

Executive Producer / Head of Production:  Kate Berry

Managing Director:  Jennifer Sofio Hall


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