Everyone’s favorite hockey-masked slasher is stepping off the screen and into the real world this fall. Horror, Inc. has officially partnered with Thirteenth Floor Entertainment Group to launch an unprecedented live experience: the Jason Universe: Survive the Night. Designed to push the boundaries of immersive terror, this nationwide Halloween attraction offers fans a chance to face Jason Voorhees like never before.
A Groundbreaking Horror Collaboration
The landmark partnership combines the timeless legacy of the Friday the 13th franchise with world-class haunted house production. For the first time in the franchise’s history, visitors will not only walk through Jason’s bloody domain. They can also influence how the horror unfolds around them.
Thirteenth Floor CEO Chris Stafford describes a shared goal:
“This partnership came together through a mutual connection and evolved into
conversations about how we could bring Jason Universe to life in a way fans have never
experienced before. We found an opportunity not only to bring the Jason Universe brand to
guests across our attractions, but to create a first-of-its-kind licensed Jason Universe
attraction that gives fans the opportunity to partake in an additional experience and choose
their ending,” said Chris Stafford, CEO and Founding Partner of Thirteenth Floor Entertainment
Group. “This is an exciting collaboration that combines one of horror's most iconic franchises
with the immersive storytelling our team is known for, and we can’t wait for fans to
experience it.”
Executive Vice President at Horror, Inc., Robbie Barsamian, echoed that enthusiasm. He also emphasized the team’s drive to expand the Jason Universe into a physical space. And give fans an encounter with the legendary killer.
“We’re constantly looking for fresh ways to bring Jason into the wild, whether that’s in
games, online or in real life,” said Robbie Barsamian, Executive Vice President at Horror,
Inc. “Thirteenth Floor Entertainment Group helped us bring an in-maze VIP experience to
life, so partnering with them was an easy call. We can’t wait for fans to step inside and face
Jason in real life.”
Survive The Night in Jason’s Domain
The main feature, Jason Universe: Survive The Night, is an official haunted-house walkthrough. It is engineered to recreate the claustrophobic dread of the films. Guests will navigate dark, winding corridors while relentless stalking forces them forward. With Jason lurking around every corner, the walkthrough turns every shadow into a potential threat, leaving visitors fighting off panic and hoping they can survive until morning.
Take Control in the Director’s Cut Experience
For those seeking an even more immersive thrill, Jason Universe: Director’s Cut offers an exclusive, limited-capacity interactive add-on. Led into a rustic cabin by a camp counselor, small groups step into the director’s chair equipped with a control panel featuring buttons labeled Panic, Slash, Strike, and Stalk. Guests manipulate the setup to choose how Jason executes his next attack on unsuspecting victims, effectively directing the action in real time. Participants in this unique experience also walk away with an exclusive, limited-edition collectible patch.
Nationwide Stalking Grounds
This fearsome double feature will premiere during the upcoming Halloween season at select Thirteenth Floor venues in Denver, Austin, Houston, San Antonio, Phoenix, Green Bay, Minneapolis, New Orleans, and Nashville. Ticket information and specific operating dates are available on the official Thirteenth Floor website.
The Evolution of a Horror Legacy
Since his debut in 1980, Jason Voorhees has grown from a local campfire legend into a global pop-culture phenomenon. The new live attractions mark the latest step in Horror, Inc.’s broader strategy. It is on a mission to expand the Jason Universe, which also includes the highly anticipated A24 prequel series “Crystal Lake.” By pairing legacy with Thirteenth Floor’s nationwide production footprint, the collaboration ensures that horror’s ultimate slasher will continue to reign supreme over the Halloween season.
If you still crave more of Jason Voorhees, Horror, Inc. is also bringing Jason to Six Flags for the maze Jason: Blood Reign. If you are looking for serious chills and thrills this spooky season, be sure to visit our Halloween category.
