Spencer Charnas, the mastermind behind the theatrical horror-metal phenomenon Ice Nine Kills, is plunging into the world of beauty with the launch of Pretty Evil. This bold new brand fuses high-performance cosmetics with a distinctly sinister aesthetic. This promises to redefine personal care for those who embrace the darker side of glamour.
Pretty Evil’s debut collection, inspired by Ice Nine Kills’ signature blend of horror and theatricality, features a range of products designed to withstand the rigors of stage performances, mosh pits, and even, as Charnas playfully suggests, “moonlit murder sprees.” The “Pretty Evil: Chapter 1” video showcases the brand’s philosophy and product reveal. It reveals a striking collision of beauty and brutality. And I have to say, it’s a brilliant idea. The video begins with a detective and an actor on a ride-along. They examine murder victims with flawless makeup in the morgue as the M.E. gives details.
Developed in collaboration with leading chemists in the USA, Pretty Evil boasts durable, intensely pigmented, and cruelty-free products.
The First Wave of the Collection
- DIE-LINER: A high-pigment black eyeliner, dubbed “RAVEN,” designed for intense, long-lasting definition.
- LIQUID LIPSTICK: A bold, saturated liquid lipstick formulated for all-day wear with a comfortable matte finish.
- WELCOME TO THE HORRORWOOD EYESHADOW PALETTE: This versatile 15-shade palette offers a range of matte and shimmer colors for creating diverse looks.
- DEVIL’S ‘DO – GRIM GRIP: A high-hold, high-shine pomade with a unique scent profile, blending the flexibility of wax with the set look of gel.
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Spencer Charnas, the creative force behind Ice Nine Kills, views Pretty Evil as an extension of the band’s artistic vision.
“The passion and care we put into Ice Nine Kills is reflected back in the unwavering support from our beloved Psychos. We’ve launched Pretty Evil with careful strangulation consideration. I consulted with high-end industry pros, undertaking a meticulous dismemberment process to ensure this is built to last. Would I be caught dead in Pretty Evil? Absolutely. And so should you.”
About Spencer Charnas
Charnas’s influence extends far beyond the stage. A lifelong horror enthusiast, the innovator has turned Ice Nine Kills into a brand encompassing music, cinema, and more. The band’s albums, The Silver Scream and The Silver Scream 2: Welcome to Horrorwood, have solidified its place in the metal genre. The group was also featured on the Terrifier 3 soundtrack and teamed up for a short film.
Beyond music, Charnas has cultivated a strong connection with his fanbase through initiatives like the Silver Scream Convention, immersive fan clubs, and graphic novels. Pretty Evil represents the latest chapter in his creative journey, further blurring the lines between art, performance, and lifestyle. His collaborations with horror icons and his commitment to theatrical live performances have cemented his status as a visionary figure in the metal and horror communities.
Order Now
Stay tuned, as more of the line will be revealed soon. In the meantime, you can order your Pretty Evil cosmetics HERE.
