Something’s Brewing At Coven FX – Feast Your Eyes On Some Of The Perks Of Their Killer Campaign

February 16, 2017

Written by Kelli Marchman McNeely

Kelli Marchman McNeely - Horror Fuel CEO & Executive Producer Email: [email protected]

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A group of talented women have teamed up to open Coven FX, an FX shop by women, for women. Their GoFundMe campaign has begun and we wanted to give you a taste of what these women have to offer.
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Bailey Dukes, Miranda Riddle, Melissa Coulter (co-owner), Mary Rangel (model),  Haylee Detroit (co-owner), Angela Santori Merritt (Shop Manager)


Coven FX had an amazing photo shoot with photographer Chad Michael Ward. The first image is of the ghoul of your dreams, wearing the “Lucretia” mask. Which is available exclusively as a perk from the campaign and is available as either a glossy or metal print. The mask is also available as a must-have perk.
The mask is named after Lucretia L. S. Brown, who accused Daniel H. Spofford of attempting to harm her with his “mesmeric” metal powers, in return she was accused of being a witch. The case went to trial in May of 1878, in Salem, Massachusetts, home of the infamous Salem Witch Trials of 1692 . The trail marked a major turning point in the judicial system, being the last witch trial to be held in the United States.
From the Press Release:

Orange County, California February, 2017 – In conjunction with Women in Horror Month, a collective of women specializing in all aspects of makeup and special effects has announced that they will be opening up an FX shop this Summer. 3 Women, reminiscent of the Sanderson Sisters, each with varying backgrounds in makeup and special effects have decided to come together to form an FX company run by women, making FX products for women. Along with their original line of women’s silicone masks, Coven FX will also be offering services including but not limited to: mold making, casting, prosthetic and transfer making, prop making, foam fabrication, FX dentures, and life casting.
“Being surrounded by so many talented women in the FX Industry is what gave me the idea to open Coven FX. Realizing that I have so many talented friends who struggle to get FX work in a male dominated industry, I started talking to Cassandra Byers about the idea of opening up my own shop. With her Beauty Makeup and YouTube/Social Media Marketing background, adding Cass to the equation was a no brainer. But I knew we needed a strong sculptor. I watched an amazing mask created by Melissa Coulter go viral, and I knew she was our missing sister. With our varying backgrounds, along with the help of some other amazing women our combined talents give us the ability to take on any job that comes to us. We have become a Family, A Coven. And I am so excited to open Coven FX this Summer!” – Founder/Owner of Coven FX: Haylee Detroit
The Coven FX GoFundMe site is now live to help raise funds to open their shop this summer. Your donations will go toward all the necessities of opening any new business: Business License, Insurance, Website, Shop Deposit, Utilities, Materials, Supplies, Business Cards, Marketing, etc. Follow Coven FX on Facebook and Instagram to stay updated.
With every donation, you will receive a gift. Middle tiers include the choice of a Glossy or Metal Print from Coven FX’s first Mask shoot with award winning photographer Chad Michael Ward. With a $500 donation you have the chance to own an EXCLUSIVE “Lucretia” Witch Mask. And finally at the highest tiers, 2 lucky collectors will receive either a 1 of a kind Deluxe version of the “Lucretia” Mask or a 1 of a kind “Lucretia” Dressed Bust. The release of Coven FX’s fundraising campaign is perfectly timed with the Celebration of Women in Horror Month. And we would love nothing more than to see this group of talented women be successful in doing what they love. Support Women in Horror, Support Coven FX.
Here’s a closer look at the amazing detail of the nightmare-inducing “Lucretia” mask.
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Be sure to visit the Coven FX GoFundMe page and follow the company on Facebook, Twitter, and Instagram to stay up to date on news. We expect to see a lot of great things from these talented ladies in the near future.
Take a look behind the scenes of the photo shoot in the video below.


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